JWT Project Showcase

To launch a key piece of audience research on the over 50s called ‘The Elastic Generation’, that had received significant investment in both the research and the event itself, the new business and marketing team at JWT were under pressure to deliver a large audience of senior and relevant marketers. They turned to us and we didn’t disappoint. In the follow-up activity we even identified a major pitch which they subsequently won.

Impressive, right?

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